The Story Behind Day &Night Watch Co.
The Story Behind Day &Night Watch Co.
The Mission
The meaning of Day & Night refers to one's personal grit and determination. The goals are always to create something that reflects on your values and principles. You must strive to be the best at what you do, and more importantly, enjoy the journey ahead. Never settle for anything less.
The Vision
To redefine timekeeping by crafting bold, purpose-driven watches that fuse timeless elegance with cutting-edge design and relentless quality, igniting inspiration with every second.
The Watch
Time is discipline. Everything we create is built around that belief. Our watches are designed with five unwavering principles: elegance, quality, originality, durability, and accessibility. Each piece exists to remind you that how you use your time defines who you are.
We know how hard it is to find a watch that truly represents individuality without sacrificing substance. That is why our watches are made to last, comfortable on the wrist, noticeable from across the room, and refined enough to pair with everything you wear. Nothing is added without intention. Nothing is designed without purpose.
These standards never change. When someone asks you, “What kind of watch is that?” or “Where did you get it?” that moment is more than a compliment. It is confirmation that you chose a timepiece that reflects discipline, consistency, and self respect. At Day & Night Watch Co., we stand behind every watch we produce. We will never offer our customers something that fails to honor their time.
The Founder
For me, watches have always been a personal passion of mine. When I was twelve years old, my father gave me my first luxury watch. Since then, it's always been a personal hobby to appreciate the simple elegance, features, and luxury you receive from watches.
I have personally collected dozens and dozens of timepieces. It didn't matter if it was a micro or major brand. When I selected a watch, the rules have always been to buy watches no one I knew would have in their collection, and make sure that they coordinate with every outfit in my closet. But throughout my collection, there's one watch that I have in the upper right-hand corner in my watch box that constantly reminds me of where I came from and what made me the man, husband, and father I am today. It was the first watch I purchased for myself. I wore that watch every day through the good, bad, and ugly 20s. And just like any personal battles we've all had in once or twice in our lives, the watch received its damages.
But all in all, I never gave up on getting to where I wanted to be. Every time I see that watch, it's a constant reminder and motivates me to push harder, be a better person than I was yesterday, and not fall back. This is what I expect the name Day & Night to mean for you.
My watches are intended to speak of that 24/7 grind a person is constantly making and remind you to never give up on that dream you always wanted to go after. Simply put, strive to be the best you can be. They are also intended to be a representation of being a unique, quality, classic, and attention-grabbing timepiece.
I come from a corporate world background where I had to learn how to dress with leisure and let the outfit do the talking wherever you go. One thing is for certain is that I've never been the type to follow the crowd or do things like everyone else; I'm all about individuality. I like to operate everything I do outside of the norms.
As this brand grows into the future, one thing that Day & Night Watch Co. will consistently promise is that we will NEVER compromise on delivering the unmatched joy that only a classic, simple quality watch can offer.
I humbly thank you for becoming part of the Day & Night Watch Co. family!
And always remember...
You're The Brand. We're The Watch.
#TEAMDAYANDNIGHT
~Mr. Adam Jackson, Founder
