NBC Feature From Hard Times to Purpose Driven Timepieces

NBC recently highlighted the inspiring journey of Adam Jackson, founder of Day and Night Watch Co, showcasing how personal hardships became the foundation of a powerful, purpose-driven watch brand.

See the watches mentioned in the feature: Shop All Watches.

Turning Struggle Into Strength

NBC explored the challenges Adam faced early in life and how those experiences shaped a mindset of discipline, ownership and resilience. That mindset became the foundation of Day and Night.

The bold designs inspired by strength are found here: Pharaoh Collection.

Building a Brand with Identity

The NBC feature emphasized that Day and Night is about more than design — it’s about identity. A timepiece should remind you of what you’re building, what you’ve overcome and where you’re headed.

Affordable Quality with Real Purpose

Instead of chasing luxury markups, Adam built a brand focused on giving customers strong materials, clean engineering and meaningful design.

Explore the disciplined automatic series: Sango 878 Automatic.

A Story That Resonates

NBC captured the heart of Day and Night: building something real for people who keep pushing, day after day, night after night.

See more features and stories: D and N Watch Chronicles.