Meet the Founder Behind Day & Night Watches | DFW Entrepreneur Story

From the heart of Denton County to the bold horizon of horology, Day & Night Watches didn’t happen overnight. It’s the brainchild of South-Texas bred entrepreneur, Adam Jackson, who leveraged his decade-long sales background and a relentless drive to craft a watch brand that speaks to folks who move fast, grind hard, and value quality time.

In this feature with Shoutout DFW, Adam opens up about the leap from software sales to watchmaking, and why he chose the direct-to-consumer model to give buyers real value. He says, “I figured if I’m using time as my most valuable asset, I’m going to wear something that reflects that.”

That ethos led to the creation of a collection built for the everyday champion — the professional, the entrepreneur, the one who clocks long hours and still wants their wrist game sharp. His focus on companies with 1–250 employees (yes, that ties back to his sales roots) means the brand understands what it’s like to have limited resources but unlimited ambition.

When the design process started, Adam tapped trusted vendors, insisted on transparent specs, and committed to quality control. From the first sketch of the Sango 878 collection to the final packaging, every detail mattered. That traceability and focus is part of why folks lighten up when you tell them your watch was built by someone who walks in their shoes.

Inside the studio in DFW, Adam and his team test every prototype, monitor movement precision and play with case finishes until they hit the sweet spot of style + performance. Their direct-to-consumer model lets them skip traditional mark-up chains, which means higher quality for the price. Want a peek at what they’re creating next? Head over to their full lineup: view all watches.

But there’s more. Community matters. The brand doesn’t want silent buyers — it wants a tribe that shares stories. That’s why blogs like this one and the broader D & N Watch Chronicles exist. It’s a space where the founder’s journey, the watch designs, the customer stories all meet and build momentum.

So if you’re looking for a piece that reflects your hustle, your grind, and your timeline — Day & Night Watches is here, built from the ground up by someone who knows the value of every single second. Adam and the crew invite you to join the movement. Time’s ticking — make it count.